This person is a cat owner who doesn't think her cat needs to be monitored while she's away. The Smart Collar would be useful, but she is not worried enough to want to have one.
2) Male 45
This person is a dog owner who likes the idea of a Smart Collar but does not need to monitor his dog because his wife is a stay at home mom who can monitor the dog while he's gone.
3) Male 50
This person is a dog owner who should have the unmet need to monitor his dog while he's away but doesn't. He is satisfied by leaving his dog in a crate when he's gone.
4) Male 36
This person is a dog owner who stated he thinks about his dog a lot when he's gone but he also has a crate for his dog that he uses while he's away. He did say although the crate works for him he would be interested in trying a Smart Collar.
5) Female 29
This person is a cat owner. She does wonder what her cat does while she's away, but a Smart Collar is not something she would be interested in. She did say that if she did have a dog, she would consider needing a Smart Collar.
The Who:
All these people interviewed have the same thing in common, and that's being a pet owner. Although they are pet owners, they all fall outside the boundary because they all use something different to monitor their pet or don't think its necessary to monitor their pet.
The What:
Only one person said he would be interested in trying a Smart Collar as an alternative to using a crate. The other people don't have the problem of monitoring their pet while they are away.
The Why:
The people who are outside the boundary don't have the same need as those inside the boundary because they either use a crate to keep their pet in while they're gone or have someone in the house which means the pet is never left alone. It also appears that cat owners may not have this need as much as dog owners do. Not sure yet why that is, but it could be that cats are less prone to get into trouble.
Inside the Boundary Outside the Boundary
Who: Pet owners especially dog owners Pet owners who use a crate
who don't currently have a way to to put their pets in while they
monitor their pet but would like to are gone. Also, pet owners that have the option of doing so. don't think they need to monitor
their pet.
What: Pet owners that want to have the Pet owners who aren't concerned
ability to monitor and see their or worried about their pet when
pet while they're away. they're away.
Why: Some pet owners what to know Pet owners use alternate ways to
what their pet does all day when to make sure their pet stays out
they can't physically be home to of trouble and is in a safe
watch them. environment. Some options are
using a crate, having someone
stay home, or the use of a baby
monitor or surveillance device.
their pet.
What: Pet owners that want to have the Pet owners who aren't concerned
ability to monitor and see their or worried about their pet when
pet while they're away. they're away.
Why: Some pet owners what to know Pet owners use alternate ways to
what their pet does all day when to make sure their pet stays out
they can't physically be home to of trouble and is in a safe
watch them. environment. Some options are
using a crate, having someone
stay home, or the use of a baby
monitor or surveillance device.
Victor, great job on the analysis! Interesting that only one person would be interested in the smart collar. Even though a lot of pet owners consider their pets as their "own kids," I was a bit surprised when only 1 person was willing to invest in the collar as a second 'safety precaution.'
ReplyDeleteMichelle Lam