Friday, June 22, 2018

Assignment 15A Figuring Out Buyer Behavior 2

In my first interview, I learned that the rechargeable battery would be a very important issue. He suggested that maybe the Smart Collar should come with more than one battery so when one battery had a low charge it could be replaced with a fully charged one without waiting. He also said the price would be another issue. He mentioned he could buy a security camera and get it set up and running for less than 100 dollars. If the Smart Collar would be much more than that, then he would not just immediately buy it. Also, he would most likely like to see it in the store first so online buying wouldn't be something he would do. The post-purchase evaluation would be simple for him either it works or doesn't work.

In the second interview, I learned that choice of color would be important. She said she would like to have a lot of different colors to choose from. The battery life would also be important to her. She stated the battery needed to be easy to change without tools being needed to do that. The price would also be something she needs to consider because she is a student. She would want to buy it in a store so she can actually see it in person before she buys it. She would also ask the people who work in the store their opinion about it. Her post-purchase evaluation would again come down to how well it worked, and if it was able to do everything, it's advertised to do.

My third interview was the easiest. This male said all long as it worked he would buy it. He said the price wouldn't be an issue or the color an issue. He said as long as the battery would last a few days that was fine. He even suggested he would remove the collar when he was home and shut it off. I thought that was an excellent idea. He said he would buy it wherever it was available and didn't mind buying it online before seeing it in person. Once again his post-purchase evaluation would come down to how well the features in the collar worked. If everything worked well with no problems, he would suggest the collar to his friends who also own dogs.

Conclusions:
All three people place importance on the battery which is understandable. Only one person was concerned about color so to start by offering two colors might work. Two out of the three people would only buy it in the store, so this could be something to consider. The price would also need to be around 100 dollars or less. The post-purchase evaluation would all boil down to the features of the Smart Collar and how well they worked when used. This segment made me aware of the importance of different features which are needed. Overall I had already thought about what would matter the most and like I thought the battery would be something very important. 

Thursday, June 21, 2018

Assignment 14A Halfway Reflection


1) Tenaciousness is a competency.
I have changed my strategy in this course from waiting until Friday when the assignments are due to complete them to doing one assignment per day and doing only the last one on Friday. Although the word count for the assignments is only 160 minimum very rarely does that happen. There is a lot of writing in the blog posts so only having to do one post a day is so much easier than waiting until Friday and ending up spending a large portion of the day completing all 3 assignments. 

2) Tenaciousness is also about attitude.
After the second week in this course, I did feel like giving up. The main reason for that attitude was there was a lot of writing involved in the blog posts. With the amount of writing being done you would think this would count as a writing requirement course, but it doesn't. I've taken writing requirement courses that required much less writing compared to this class. I feel that yes I have developed a tenacious attitude in the past 2 months because now I can see my point total growing every week and see success shortly in regards to a decent grade. If I hadn't changed my strategy and were still doing all 3 assignments on Fridays, I would have probably lost at least 9 points by now. But by doing one assignment per day, I fell as though I can easily keep up with the pace of this class. I have 2 other online classes, and every Sunday assignments are due for them. So, in the beginning, doing all 3 assignments for this course on Friday would pretty much wipe out any weekend plans I had. I now have some free time on the weekends due to completing 2 assignments for this class before Fridays.

3) Three tips:

  • Plan ahead and don't wait until Friday to complete all 3 assignments for that week.
  • Make sure to watch the videos as soon as their available. This is important because if you try and watch 2 days of lectures in 1 day, it will take more time than you thought.
  • Don't worry if you think no one will buy into your idea. If you like the idea stand behind it and feel confident that there are people out there that have a need for what you are offering. Keep a positive attitude.     

Friday, June 15, 2018

13A Reading Reflection 1

I read Shoe Dog by Phil Knight.

1)

  • What surprised you the most? What surprised me the most was that his wife was a student of his. I would have thought that student-teacher relationships were frowned upon. Maybe back then it was different than the way it is now, although I can't say for sure what the policies on student-teacher relationships stipulate. I was also surprised liquor stores sold airline tickets. Phil bought an airline ticket to Hawaii at a liquor store in California.
  • What about the entrepreneur did you most admire? I liked how even though he kept telling himself almost every day that Blue Ribbon might not exist tomorrow he kept going with his idea. He never gave up hope even when the banks denied him credit and threw him out.
  • What about the entrepreneur did you least admire? I thought he depended on the Chinese shoe factories too much in the beginning. I thought he would have looked to US factories when first getting started. This may have made sense though because back then the options were probably very limited and that could have been his only option.
  • Did the entrepreneur encounter adversity and failure? If so, what did they do about it? Phil encountered adversity all the time in the beginning especially when it came to having a big enough line of credit. In my opinion, Phil did not encounter failure. He faced many difficult hurdles but always found a way to get past them.
  2)
  • What competencies did you notice that the entrepreneur exhibited? Phil was loyal to his team and showed great trust in them and their abilities whether they had experience or not. He was also committed and all in with his Blue Ribbon company. He also had great leadership abilities and took full responsibility for any outcomes that came from decisions he made.
3)
  • Identify at least one part of the reading that was confusing to you. I was confused about why the FBI was investigating him and his Blue Ribbon company and how quickly they stopped the investigation. Usually, when the FBI gets involved in something, it can be a long drawn out affair. 
4)
  • If you were able to ask two questions to the entrepreneur, what would you ask? Why? First I would ask Phil why was it so hard to make a decision and why it took until the last second to change the company name from Blue Ribbon to Nike. I would ask this because I wonder if he had any worries that the shoes were already being made and it might have been too late which would have caused a huge problem. Second I would ask him how his lifestyle changed once he knew Nike was a success. I would like to know this because I wonder if he immediately went out and bought lavish things or did he just continue living in moderation.
5)
  • For fun: what do you think the entrepreneur's opinion was of hard work? Do you share that opinion? I think Phil's opinion of hard work was finding the people with money to back him in the beginning. The sales of Blue Ribbon doubled each and every year, so the product was selling itself. The hardest work Phil faced was convincing the money people it wasn't always about having an account balance above zero, he always was paying the credit back, so that wasn't an issue. I agree with that opinion because if I had the choice of seeing my company grow that fast and the demand was out there, it would make sense to put everything into the business rather than pad my bank account and watch the demand pass by. In the end, the company would still be there with those kinds of sales.   

Assignment 12A Figuring Out Buyer Behavior 1

Segment and Interviewee Information

I segment I picked was strictly dog owners. The three people I interviewed were all dog owners with only one dog and with no other pets in their home. The first person was a 21-year-old male who works at BestBuy who hates to leave his dog alone. The second person was a 23-year-old male student at UF studying Business who often has concerns as to how long he can leave his dog alone without the dog looking to get into some sort of trouble. The third person was a 45-year-old female who works in the bakery department at Publix. She said she wonders about her dog constantly while she's at work and has some sort of security camera set up in her living room to keep an eye on her dog, but it doesn't always do what she needs it to do.

Summary of what I learned

I learned from these three people that there is a need and demand for my product. The need awareness for all three of these people seems to be the same. They all have need awareness when they have to leave the house and can't take their dog with them. They also have need awareness when they just all of a sudden start thinking about their dog. When these people are home their need awareness doesn't exist because they can physically see, feel, and talk to their dog.

The first thing all three of these people did to try and solve the problem was to talk with their friends who also owned a dog. The third person I interviewed told me that's how she found out that a security camera would work. When searching Google, the terms used by these three people included: pet monitoring devices, security cameras, baby monitoring, and two-way cameras. All three people stated they had tried using the term security camera in a previous Google search.

Conclusion 

I believe that this segment that focuses on dog owners shows they all have need awareness for a pet monitoring device. The reason for the need is because they all are concerned about their dog when they're away from them. The information search terms used is narrow because some sort of camera must be used to monitor the dog. It seems that all three of these people were thinking the same way about need awareness and information search. 

 

Thursday, June 14, 2018

Assignment 11A Idea Napkin 1

1) My name is Victor, and I'm majoring in Sports Management. This upcoming fall will be my last semester before my internship, so I'm excited about that. I enjoy all sports and have been in the golf industry for 20 plus years. I also have a passion for animals. I have an Irish Setter whose name is Gator, and there's nothing I wouldn't do for him. My aspirations are to one day become a sports agent and somehow help animals in need. This business concept if started would play a big role in my life. I love to see how people get attached to their pets and wish they could spend more time with them.

2) I am offering pet owners of a dog or cat a Smart Collar which will solve their unmet need of being able to see at any time or from any place exactly where their pet is and what it is doing. This will help pet owners with any concerns they might have when they have to leave home and can't take their pet with them.

3) I am offering the Smart Collar to individuals who either own a dog or cat. I also would be offering it to shelters which they could give as a bonus item to people who adopt a dog or cat from their local animal shelter. All my customers would be owners of a dog or cat. People who don't own a dog or cat wouldn't have the need for this product.

4) I believe that dog or cat owners will buy this product because they would like to know exactly what their pet is doing at any time when their away from the pet. People get emotionally attached to their pets and often think about what they do when they're gone. This will help eliminate any anxiety issues pet owners might have when they can't physically be with their pet. 

5) What sets me apart from everyone else is no one makes a pet monitoring device that is attached to the pet. There are other options to use to monitor your pet, but they are all stationary devices that only allow the owner the ability to see or hear their pet if the pet is in a specific location where the monitoring device is set up. This Smart Collar goes wherever the pet goes, so the owners don't have to wonder where their pet is.

I believe all these elements work together especially in regards to dog owners. Cat owners might have a weaker need only because cats tend to be less likely to get into major trouble when left alone. Although, there are many cat owners, who are curious about what exactly their cat does when left alone. Overall I believe this concept will be a success and greatly benefit owners of either a dog or cat. 

Thursday, June 7, 2018

Assignment 9A Testing the Hypothesis, Part 2

1) Female 34
This person is a cat owner who doesn't think her cat needs to be monitored while she's away. The Smart Collar would be useful, but she is not worried enough to want to have one.

2) Male 45
This person is a dog owner who likes the idea of a Smart Collar but does not need to monitor his dog because his wife is a stay at home mom who can monitor the dog while he's gone.

3) Male 50
This person is a dog owner who should have the unmet need to monitor his dog while he's away but doesn't. He is satisfied by leaving his dog in a crate when he's gone.

4) Male 36
This person is a dog owner who stated he thinks about his dog a lot when he's gone but he also has a crate for his dog that he uses while he's away. He did say although the crate works for him he would be interested in trying a Smart Collar.

5) Female 29
This person is a cat owner. She does wonder what her cat does while she's away, but a Smart Collar is not something she would be interested in. She did say that if she did have a dog, she would consider needing a Smart Collar.

The Who:
All these people interviewed have the same thing in common, and that's being a pet owner. Although they are pet owners, they all fall outside the boundary because they all use something different to monitor their pet or don't think its necessary to monitor their pet.

The What:
Only one person said he would be interested in trying a Smart Collar as an alternative to using a crate. The other people don't have the problem of monitoring their pet while they are away.

The Why:
The people who are outside the boundary don't have the same need as those inside the boundary because they either use a crate to keep their pet in while they're gone or have someone in the house which means the pet is never left alone. It also appears that cat owners may not have this need as much as dog owners do. Not sure yet why that is, but it could be that cats are less prone to get into trouble.

                                      Inside the Boundary                             Outside the Boundary

Who:                        Pet owners especially dog owners                 Pet owners who use a crate
                                 who don't currently have a way to                 to put their pets in while they
                                 monitor their pet but would like to                are gone. Also, pet owners that                                 have the option of doing so.                          don't think they need to monitor
                                                                                                        their pet.


What:                       Pet owners that want to have the                   Pet owners who aren't concerned
                                 ability to monitor and see their                     or worried about their pet when
                                 pet while they're away.                                  they're away.

Why:                        Some pet owners what to know                     Pet owners use alternate ways to
                                 what their pet does all day when                    to make sure their pet stays out
                                 they can't physically be home to                    of trouble and is in a safe
                                 watch them.                                                    environment. Some options are
                                                                                                         using a crate, having someone
                                                                                                         stay home, or the use of a baby
                                                                                                         monitor or surveillance device.

      

Wednesday, June 6, 2018

Assignment 8A Solving The Problem

The problem I will be trying to solve is related to dog and cat owners. These owners want to be able to monitor their pet or keep an eye on their pet when they can't physically be home to see them. The best option they have available to them now is using a baby monitor or some type of video surveillance camera. The biggest problem or challenge with using one of these devices is that they are set up in one location or room in the house. If the pet is not in the same room as the device, you can't see or hear the pet.

My solution or way to fix this problem is with the use of a Smart Collar. The Smart Collar will have a small video chip or camera eye in it along with a mini two-way microphone and GPS chip. It will be able to be activated with an app used by any smartphone. The Smart Collar will be available for both dogs and cats and will be no bulkier or heavier than a collar they already wear. The biggest advantage for the pet owners is that they will have the ability to see exactly where the pet is at all times. Wherever the dog or cat goes the collar also goes. The owner will be able to monitor the pet in any location or room in the house thus avoiding the one room only situation.   

Friday, June 1, 2018

Assignment 7A Testing the Hypothesis

Monitoring your pet with a Smart Collar

Opportunity:
Pet owners often think or worry about what their pet does every time they have to leave them alone.

  • The who: Pet owners of a dog or cat.
  • The what: They are unable to know what the pet is doing or does when left alone.
  • The why: Pet owners can't see what their pet is doing when they're not physically with them.
Testing the who: Everyone in my 'who' has this need, also people who are considering getting a pet would be included.

Testing the what: Not knowing what a pet is might be doing while the owner is away is a concern for all pet owners. It's a challenge for pet owners not to worry about their pet when they're away from them.

Testing the why: People who own a pet consider the pet as part of the family. They are emotionally attached to their pet and care deeply about them. There is a need for pet owners to have the ability to check up on their pet when they're away which would lessen any anxiety the owners may feel when leaving the pet alone. This 'why' will hold for all current and future pet owners.

Interviews

1) Male in mid-twenties.
This person is a dog owner who expressed to me that many times he has felt uneasy about leaving his dog alone. He stated that he has even come home early at times because he was worried about what the dog may be doing. He also told me that he considers his dog as part of the family and wished he didn't have to leave his dog alone at times. He cares deeply about his dog, and if a Smart Collar were available, he would not hesitate to purchase one. 

2) Male in early twenties.
This person was also walking his dog when I ran into him. He stated that he feels confident and has no doubts about leaving his dog alone. He told me the reason why is because he puts his dog in a dog crate every time he needs to leave the dog alone. He also expressed that he feels that by putting his dog in the crate its safer for the dog than just letting the dog have the run of the house. He made it clear to me that his dog is his pride and joy and I could see they were attached to each other. The idea of a Smart Collar sounded interesting but would not change his mind of putting his dog in the crate when he is away.

3) Female in early twenties.
This person was jogging on the same path that I was walking my dog on and stopped to say hello to my dog. She stated she was not a dog owner but did have a cat. She has no worries about leaving the cat alone when she has things to do. She told me she has thought about getting a dog but doesn't know how her cat would react with the dog. She did say she would not feel comfortable about leaving the pets alone if she did get a dog because she would have no way to see what they were doing while she was gone. A Smart Collar sounded like something she may be interested in for her cat, but she wouldn't need one unless the cat started to get into trouble in the house which hasn't happened yet.

4) Female in mid-fifties.
I met this person outside of PetSmart. She is an owner of two dogs. She stated that she often experiences anxiety when she leaves the two dogs alone. On the weekends she rarely leaves the house because she feels that leaving the dogs alone during the week causes her enough concern and she doesn't need the additional stress. She doesn't use a crate for either dog and stated she now uses a baby monitoring device to help her keep an eye on the dogs when she's away. She did state that there is a disadvantage to using the baby monitoring device because if the dogs aren't in the same room as the monitor, she can't see or hear the dogs. The idea of a Smart Collar is something she would use and have a need for if it was available.

5) Female in mid-thirties.
I met this person while walking my dog in the neighborhood. She stated she wants a dog but doesn't think it's fair to the dog to have to always be in a crate when she's away. She also said she would be worried about leaving the dog inside the house alone because of all the pictures she's seen which show a dog tearing up the couch. The reason she doesn't have a pet is that she wouldn't know what to expect when coming home after leaving a pet alone. The idea of a Smart Collar is definitely something she would need before she would take the plunge and become a pet owner.

Summary

After interviewing these people, I have come to the conclusion that to avoid having to worry about leaving a pet alone putting the pet in a crate is one option. A baby monitoring device or even a security camera is another option, but this option has limitations. I have found that the idea of a Smart Collar is something a large percentage of pet owners would have the need for and use. This Smart Collar would include a microphone, video chip, and GPS all accessible from a mobile app. This would have an advantage over a fixed video monitor because it would be around the neck of the pet and wherever the pet goes the collar goes. Keeping an eye on the pet would be as easy as pushing a button. The Smart Collar is something every pet owner could use in different situations. I have included some interesting facts that I found that show over half of all Americans have a dog or cat in their home. After reading this, it reaffirms my belief that this opportunity exists.
https://www.petsecure.com.au/pet-care/a-guide-to-worldwide-pet-ownership/