Assignment 15A Figuring Out Buyer Behavior 2

In my first interview, I learned that the rechargeable battery would be a very important issue. He suggested that maybe the Smart Collar should come with more than one battery so when one battery had a low charge it could be replaced with a fully charged one without waiting. He also said the price would be another issue. He mentioned he could buy a security camera and get it set up and running for less than 100 dollars. If the Smart Collar would be much more than that, then he would not just immediately buy it. Also, he would most likely like to see it in the store first so online buying wouldn't be something he would do. The post-purchase evaluation would be simple for him either it works or doesn't work.

In the second interview, I learned that choice of color would be important. She said she would like to have a lot of different colors to choose from. The battery life would also be important to her. She stated the battery needed to be easy to change without tools being needed to do that. The price would also be something she needs to consider because she is a student. She would want to buy it in a store so she can actually see it in person before she buys it. She would also ask the people who work in the store their opinion about it. Her post-purchase evaluation would again come down to how well it worked, and if it was able to do everything, it's advertised to do.

My third interview was the easiest. This male said all long as it worked he would buy it. He said the price wouldn't be an issue or the color an issue. He said as long as the battery would last a few days that was fine. He even suggested he would remove the collar when he was home and shut it off. I thought that was an excellent idea. He said he would buy it wherever it was available and didn't mind buying it online before seeing it in person. Once again his post-purchase evaluation would come down to how well the features in the collar worked. If everything worked well with no problems, he would suggest the collar to his friends who also own dogs.

Conclusions:
All three people place importance on the battery which is understandable. Only one person was concerned about color so to start by offering two colors might work. Two out of the three people would only buy it in the store, so this could be something to consider. The price would also need to be around 100 dollars or less. The post-purchase evaluation would all boil down to the features of the Smart Collar and how well they worked when used. This segment made me aware of the importance of different features which are needed. Overall I had already thought about what would matter the most and like I thought the battery would be something very important.